Jayson Tatum? He's killing it on the court, no doubt. But what's he like off the hardwood? It turns out that not much is out there about his life other than hoops and family. We did some serious web digging, trust me. But hey, that means there's an opportunity to bring fans closer to him, right? That's where Corona comes in. We teamed up to shine a spotlight on JT in a new way. Think Insta Reels, giving fans a chance to get personal and “shoot their shot” wink wink.

CD: Ryan Spears, ACD: Ro Ramirez, S.CW: Mario Martín Del Campo

Shoot Your Shot with Jayson Tatum exceeded social metrics, being the best-performing social content for the brand ever.