nike
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COME THRU
An audience-informed, always-on content platform to inspire and serve BIPOC Gen Z womxn with a mentorship mindset.
Designed to build brand affinity and long-term relationship with Her. Across the seven-episode series, we explored key topics for Her by connecting industry GOATs with game changer across culture, community, and sport. From refining what it means to be an athlete with Courtney Shove, Cheyenne Woods, and Tinashe. To exploring how to level up and become your own boss with Shelly Beell, J’ja Wilson, and Olamide Olowe, every episode ignited a powerful conversation.
Our audience is 98% female, with 95% identifying as Gen Z women between the ages of 18-24 — making this series truly for her, by her
CD: Lauren Kusmierczak , ACD: Alicia Bee, Donna Ko, S.AD: Ro Ramirez, S.CW: Brooke Estell
ROLE: SENIOR AD FOR EPISODES 4 THROUGH 7